Coop Sweden and MBXP expand partnership

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One year ago, Coop Sweden chose MBXP to manage their third-party gift card programme.

Today, Coop is migrating their closed-loop gift card programme to Paytjek - MBXP’s market-leading service platform. The programme is among the most successful in the Nordics and is widely used all over Sweden.

“I’m incredibly proud to have been given this opportunity. Coop Sweden is among the most ambitious retailers, and their commitment to the Paytjek platform is a badge of honor for MBXP!”

– Christian Sørensen, CEO and founder of MBXP ApS.

MBXP will be managing the physical as well as the digital gift card solution, working with Coop to grow both B2C and B2B sales in retail and on-line. Since the Coop Sweden launch in December 2019, MBXP has been managing gift cards from Sweden’s leading brands, alongside digital service products such as mobile top-up and payment service products in Coop stores all across Sweden.

About MBXP Group
MBXP Group is the market-leading distributor of gift cards, mobile top-ups, prepaid products, and value-added services in Denmark, Sweden, Norway, Finland, and Spain. MBXP owns, develops, and operates the Paytjek electronic service platform, actively servicing almost 90% of retail and convenience in the Nordics. MBXP also owns and manages the Paygoo MasterCard programme, currently active in Sweden, Norway, and Finland, with more territories to come.

Christina Meng